What is your group maturity score?
General Questions
1. What is your business mix?
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General Questions
2. What size group business do you target?
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General Questions
3. Who is your group target audience? (check all that apply)
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General Questions
4. How do you differentiate your hotel to planners? (check all that apply)
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General Questions
5. How do you leverage your Destination Marketing Organization?
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Acquiring Leads
6. How many RFPs does your team receive per week?
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Acquiring Leads
7. Is that volume:
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Acquiring Leads
8. On a scale of 1-3 with 3 being the highest, how would you rank the quality of your leads based on the following criteria?
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Acquiring Leads
9. Where do most of your group business leads come from?
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Acquiring Leads
10. What digital tactics are you using to attract planners? (check all that apply)
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Acquiring Leads
11. What offline tactics are you using to attract planners? (check all that apply)
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Acquiring Leads
12. Are you able to acquire leads that match your need date patterns?
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Converting Leads
13. How are you managing your group business leads?
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Converting Leads
14. How quickly are you able to respond to group business leads?
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Converting Leads
15. What is your average customer acquisition cost for meeting planners?
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Converting Leads
16. What is your conversion rate on planner opportunities?
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Converting Leads
17. What is your typical attrition penalty?
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Customer Management
18. What percent of your planner customers return to your property?
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Customer Management
19. How do you maintain your planner relationships? (check all that apply)
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Customer Management
20. How are you collecting planner feedback? (check all that apply)
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Customer Management
21. How do you leverage customer marketing to attract more planners? (check all that apply)
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Data Monitoring
22. What tools do you use to measure group business performance?
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Data Monitoring
23. How is the efficiency of your team monitored?
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Data Monitoring
24. How do you measure and forecast your group pace year over year?
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Data Monitoring
25. How do you research your competitive set? (check all that apply)
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Data Monitoring
26. How are you using your data? (check all that apply)
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Cvent Hospitality Cloud

Your Total Score
Your Total Score
  • Average Market Score
  • Market is a combination of your MMA and Brand Scale

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  • Acquiring Leads

    Click a breakdown gauge to learn more
  • Converting Leads

  • Customer Management

  • Data Monitoring

Acquiring Leads

Average Market Score:

  • Volume

  • Tactics

  • Channels

Converting Leads

Average Market Score:

  • Managing

  • Response

  • Cost

CUSTOMER MANAGEMENT

Average Market Score:

  • Retention

  • Relationships

  • Feedback

Data Monitoring

Average Market Score:

  • Collecting

  • Research

  • Measuring

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