1. What is your business mix?

2. What size group business do you target?

3. Who is your group target audience? (check all that apply)

4. How do you differentiate your hotel to planners? (check all that apply)

5. How do you leverage your Destination Marketing Organization?

6. How many RFPs does your team receive per week?

7. Is that volume:

8. On a scale of 1-3 with 3 being the highest, how would you rank the quality of your leads based on the following criteria?

9. Where do most of your group business leads come from?

10. What digital tactics are you using to attract planners? (check all that apply)

11. What offline tactics are you using to attract planners? (check all that apply)

12. Are you able to acquire leads that match your need date patterns?

13. How are you managing your group business leads?

14. How quickly are you able to respond to group business leads?

15. What is your average customer acquisition cost for meeting planners?

16. What is your conversion rate on planner opportunities?

17. What is your typical attrition penalty?

18. What percent of your planner customers return to your property?

19. How do you maintain your planner relationships? (check all that apply)

20. How are you collecting planner feedback? (check all that apply)

21. How do you leverage customer marketing to attract more planners? (check all that apply)

22. What tools do you use to measure group business performance?

23. How is the efficiency of your team monitored?

24. How do you measure and forecast your group pace year over year?

25. How do you research your competitive set? (check all that apply)

26. How are you using your data? (check all that apply)